Bought this after trying a walgreens version; that one worked, but this one is better. This bilberry has the same purple-y red colour as my life exstension ones. I also think this brand, unlike the generic pharmacy one didnt give me blood sugar drops/headaches. The walgreens one feel's "scratchy" and makes me feel like I'm drunk? Like a "bad drug trip" if you take too much. This brand is way better, I can take two and not feel funny in the head. However after using LE as a refill I think LE brand is the best (36% 90ct). It is a smoothest feel on my body, like it just blends right into me. But it's about $30.... NW is the "better" option i'll buy again. All of them increased capillary circulation and fixed my blurry vision and blood sugar issues.